"The Rose of Dixie"

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Well, sir, if you believe me, The Rose of Dixie blossomed five times before anybody heard of it except the people who buy their hooks and eyes in Toombs City. Then Hawkins climbed off his stool and told on 'em to the stock company. Even in Ann Arbor he had been used to having his business propositions heard of at least as far away as Detroit. So an advertising manager was engaged -- Beauregard Fitzhugh Banks, a young man in a lavender necktie, whose grandfather had been the Exalted High Pillow-slip of the Kuklux Klan.

In spite of which The Rose of Dixie kept coming out every month. Although in every issue it ran photos of either the Taj Mahal or the Luxembourg Gardens, or Carmencita or La Follette, a certain number of people bought it and subscribed for it. As a boom for it, Editor-Colonel Telfair ran three different views of Andrew Jackson's old home, "The Hermitage," a full-page engraving of the second battle of Manassas, entitled "Lee to the Rear!" and a five-thousand-word biography of Belle Boyd in the same number. The subscription list that month advanced 118. Also there were poems in the same issue by Leonina Vashti Haricot (pen-name), related to the Haricots of Charleston, South Carolina, and Bill Thompson, nephew of one of the stockholders. And an article from a special society correspondent describing a tea-party given by the swell Boston and English set, where a lot of tea was spilled overboard by some of the guests masquerading as Indians.

One day a person whose breath would easily cloud a mirror, he was so much alive, entered the office of The Rose of Dixie. He was a man about the size of a real-estate agent, with a self-tied tie and a manner that he must have borrowed conjointly from W J. Bryan, Hackenschmidt, and Hetty Green. He was shown into the editor-colonel's pons asinorum. Colonel Telfair rose and began a Prince Albert bow.

"I'm Thacker," said the intruder, taking the editor's chair--"T. T. Thacker, of New York."

He dribbled hastily upon the colonel's desk some cards, a bulky manila envelope, and a letter from the owners of The Rose of Dixie. This letter introduced Mr. Thacker, and politely requested Colonel Telfair to give him a conference and whatever information about the magazine he might desire.

"I've been corresponding with the secretary of the magazine owners for some time," said Thacker, briskly. "I'm a practical magazine man myself, and a circulation booster as good as any, if I do say it. I'll guarantee an increase of anywhere from ten thousand to a hundred thousand a year for any publication that isn't printed in a dead language. I've had my eye on The Rose of Dixie ever since it started. I know every end of the business from editing to setting up the classified ads. Now, I've come down here to put a good bunch of money in the magazine, if I can see my way clear. It ought to be made to pay. The secretary tells me it's losing money. I don't see why a magazine in the South, if it's properly handled, shouldn't get a good circulation in the North, too.