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I think this is the case of authorship as it now stands with
regard to the magazines. I am not sure that the case is in every
way improved for young authors. The magazines all maintain a
staff for the careful examination of manuscripts, but as most of
the material they print has been engaged, the number of volunteer
contributions that they can use is very small; one of the
greatest of them, I know, does not use fifty in the course of a
year. The new writer, then, must be very good to be accepted,
and when accepted he may wait long before he is printed. The
pressure is so great in these avenues to the public favor that
one, two, three years, are no uncommon periods of delay. If the
writer has not the patience for this, or has a soul above cooling
his heels in the courts of fame, or must do his best to earn
something at once, the book is his immediate hope. How slight a
hope the book is I have tried to hint already, but if a book is
vulgar enough in sentiment, and crude enough in taste, and flashy
enough in incident, or, better or worse still, if it is a bit hot
in the mouth, and promises impropriety if not indecency, there is
a very fair chance of its success; I do not mean success with a
self-respecting publisher, but with the public, which does not
personally put its name to it, and is not openly smirched by it.
I will not talk of that kind of book, however, but of the book
which the young author has written out of an unspoiled heart and
an untainted mind, such as most young men and women write; and I
will suppose that it has found a publisher. It is human nature,
as competition has deformed human nature, for the publisher to
wish the author to take all the risks, and he possibly proposes
that the author shall publish it at his own expense, and let him
have a percentage of the retail price for managing it. If not
that, he proposes that the author shall pay for the stereotype
plates, and take fifteen per cent. of the price of the book; or
if this will not go, if the author cannot, rather than will not
do it (he is commonly only too glad to do anything he can), then
the publisher offers him ten per cent. of the retail price after
the first thousand copies have been sold. But if he fully
believes in the book, he will give ten per cent. from the first
copy sold, and pay all the costs of publication himself. The
book is to be retailed for a dollar and a half, and the publisher
is very well pleased with a new book that sells fifteen hundred
copies. Whether the author has as much reason to be so is a
question, but if the book does not sell more he has only himself
to blame, and had better pocket in silence the two hundred and
twenty-five dollars he gets for it, and bless his publisher, and
try to find work somewhere at five dollars a week. The publisher
has not made any more, if quite as much as the author, and until
a book has sold two thousand copies the division is fair enough.
After that, the heavier expenses of manufacturing have been
defrayed, and the book goes on advertising itself; there is
merely the cost of paper, printing, binding, and marketing to be
met, and the arrangement becomes fairer and fairer for the
publisher. The author has no right to complain of this, in the
case of his first book, which he is only too grateful to get
accepted at all. If it succeeds, he has himself to blame for
making the same arrangement for his second or third; it is his
fault, or else it is his necessity, which is practically the same
thing. It will be business for the publisher to take advantage
of his necessity quite the same as if it were his fault; but I do
not say that he will always do so; I believe he will very often
not do so.
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